On the example of a "Winery" we want to explain our thoughts about marketing and especially marketing in the internet:
Presence on the Internet (Homepage)
A presence on the internet makes sense - for practically every winery.
Consumer are looking for information on winery and wine
Consumers are looking of on-site sales opportunities (order form)
Consumers are looking for places to buy the wines
Journalists are looking for ...
Even small wine drinking places should have their own website or additional information pages within Vinarium - to communicate their opening hours, address, phone number and to get entered into appropriate directories.
Wineries without on-site-sales
Wineries without on-site-sales possibilities should keep a comprehensive list of resellers and wineshops online - to allow consumers to purchase their product.
Consumers are looking for ...
In the first paragraph you can read three times, that you should have a homepage because consumers are looking for something. But - looking for does not necessarily mean - that you can be found.
We have to distingiush:
Findability of a website by the name of the company
Findability for "general" key words around wine
Findability in Searchengines
The minimum requirement to a website, is, that your company should be listed on the first result page in google when searching for your company's name. At least if I know your name, I should be able to find your website. If I cannot find it - I doubt that it is of significant value.
Findability should also be given for the main brand names of your top wine products.
Homepage
