Online Advertizing - makes sense?

Learn more about Vinarium advertising!

On the example of a "Winery" we want to explain our thoughts about marketing and especially marketing in the internet:

Presence on the Internet (Homepage)

A presence on the internet makes sense - for practically every winery.

• Consumer are looking for information on winery and wine
• Consumers are looking of on-site sales opportunities (order form)
• Consumers are looking for places to buy the wines
• Journalists are looking for ...

Even small wine drinking places should have their own website or additional information pages within Vinarium - to communicate their opening hours, address, phone number and to get entered into appropriate directories.

Wineries without on-site-sales

Wineries without on-site-sales possibilities should keep a comprehensive list of resellers and wineshops online - to allow consumers to purchase their product.

Consumers are looking for ...

In the first paragraph you can read three times, that you should have a homepage because consumers are looking for something. But - looking for does not necessarily mean - that you can be found.

We have to distingiush:

• Findability of a website by the name of the company
• Findability for "general" key words around wine

Findability in Searchengines

The minimum requirement to a website, is, that your company should be listed on the first result page in google when searching for your company\'s name. At least if I know your name, I should be able to find your website. If I cannot find it - I doubt that it is of significant value.

Findability should also be given for the main brand names of your top wine products.